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Dear Friends,
Do you know that anyone in
Singapore can just call himself a financial planner?
Yes, just about anyone can be a self-appointed
“Financial Planner” because the designation is not
controlled, unlike the terms “Financial Adviser” and
“Financial Adviser Representative” which are defined
clearly in the Financial Advisers Act 2002.

Yet, internationally, the term “Financial Planner”
is the more prestigious designation. So, is there a
way to salvage this title in Singapore?
Fortunately, there is, but it depends entirely on
consumers, not the authorities. How? By choosing
those who are certified ISO fit.
Hence, in today post, I shall discuss about the
latest ISO 22222:2005 to educate you, the consumers,
about the ISO 22222:2005 so that you know who to
choose when choosing a “Financial Planner”.
International Standard ISO
22222:2005
Introduction
The International Standard ISO 22222:2005 on
Personal Financial Planning and encourages the
implementation and adoption of this standard by the
financial services industry.
Overview of ISO 22222
This International Standard has been drawn up with
the objective of achieving and promoting a globally
accepted benchmark for individuals, who provide the
professional service of personal financial planning.
ISO 22222:2005 defines the personal financial
planning process and specifies the ethical behaviour,
competence and experience required of a professional
personal financial planner.
Benefits of ISO 22222
· Enables the expansion of financial planning
services to overseas markets with the use of common
standards.
· Inspires greater consumer confidence as standards
for competent and ethical services are clearly spelt
out.
· Helps to ensure consistent delivery of service and
addresses possible confusion and misunderstanding in
the planner and client relationship.
· Provides a standardised, common and well-defined
financial planning process within and across
countries.
Who Should Get Themselves
Certified?
· Financial advisers
· Financial planners
· Wealth managers
· Insurance advisers
· Private bankers
· Relationship managers
· Stockbrokers
· Investment advisers
· Compliance officers
· Training managers
· Lawyers
Singapore is the first country to adopt an
international standard aimed at raising the level of
professionalism and service standards among
financial planners. Called the International
Standard for Personal Financial Planning, or ISO
22222:2005, it seeks to promote a globally accepted
benchmark for the large ranks of professionals who
provide financial planning for individuals, such as
independent financial advisers, insurance agents,
stockbrokers, private bankers, wealth managers and
lawyers.
Published in December 2005, ISO 22222 helps to
address the problems confronting investors the world
over – who can they trust to plan their retirement
or invest their savings? With the vast choice of
investment schemes available, how should they
compare the
different schemes on offer?
According to SPRING Singapore, ISO22222 addresses
“immediate industry issues of poor service delivery,
incomplete disclosure and unprofessional personal
financial planning practices. It defines the
personal financial planning process and specifies
the ethical behaviour, competences and experience
required of personal financial planners.”
Six Steps to Better
Financial Planning
Developed by the ISO Technical Committee(TC), ISO/TC
222, which drew experts from a variety of legal,
economic and cultural backgrounds from more than 17
countries, including Singapore, the ISO 22222
involves six steps:
1. Establishing and defining the client and personal
financial planner relationship.
2. Gathering client data and
determining goals and expectations.
3. Analysing and evaluating the
client’s financial status.
4. Developing and presenting the
financial plan.
5. Implementing the financial
planning recommendations.
6. Monitoring the financial plan
and the financial planning relationship.
At the heart of ISO 22222:2005 is a framework that
applies to all aspects of the personal financial
planner’s ethical behaviour, and requires compliance
with applicable rules and regulations. It gives the
requirements for competence performance and
competence assessment methods, and obliges the
financial planner to demonstrate continued
competency by following the necessary training
programmes and maintaining records of these.
The standard additionally specifies the
requirements, content and length of experience a
personal financial planner must have and is
applicable to all personal financial planners
regardless of their employment status.
Strong Industry Backing for
Standard
Nine associations and organisations signed a
Memorandum of Understanding (MOU) on 1December 2006
to promote the adoption and implementation of ISO
22222. The nine signatories comprise members from
the Association of Banks Singapore, Association
of Financial Advisors Singapore, Financial Services
Managers Association, Insurance and Financial
Practitioners Association of Singapore, Life
Insurance Association of Singapore, Singapore
College of Insurance, Singapore Insurance Brokers’
Association,
Society of Financial Services Professionals,
Singapore and Consumers Association of Singapore.
National standards body SPRING Singapore supports
this initiative.
The landmark MOU paves the way
for industry players to:
• Adopt the international standard so that companies
and individuals in the industry can benchmark
themselves against global best practice standards.
• Standardise the process of providing personal
financial planning services and the requirements
relating to education, examination, experience and
ethical conduct standards.
• Increase the awareness and promote the adoption of
ISO 22222.
“The industry has long recognised the benefits of
benchmarking personal financial planning to
international standards,” said Ms Karine Kam,
Co-Chair, National Technical Committee on Financial
Planning and Executive Director of the Singapore
College of Insurance. “Such standards, by and large,
employ the best-in-breed thinking, techniques and
processes that help to upgrade the professional
competence of financial planners. As an
industry-appointed certification body, the Singapore
College of Insurance is pleased to take on this role
for the continued advancement of the industry and
the welfare of the public.”
Consumers who require financial planning services
will benefit from this. Said the Consumers
Association of Singapore’s Executive Director Seah
Seng Choon, “The ISO 22222 benchmark ensures a level
of ethical behaviour in the financial planning
industry. This will boost consumer confidence in the
long run and is beneficial to both consumers and the
industry.”
For professionals who are interested in getting
themselves certified, they can go to
Singapore College of
Insurance (SCI) to find out more about
the certification process.
http://www.scicollege.org.sg/
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Sincerely

&
Credit Plus Health's Team
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