America
will continue to be the land of opportunity and
regardless of what course our economy takes over the
next few years, it's likely that investment
opportunities will be numerous and attractive.
Companies driven by the ever increasing advancements
in technology will emerge, while older companies, out
of necessity, will come forth with new products. One
industry or another will enjoy a boom period relative
to the rest. And, of course there will be casualties -
there always is.
For the astute investor there's
always opportunities to buy investments (stocks,
bonds, commodities, mutual funds, etc.) before
"the crowd" finds out and it's already
over-valued or to buy a so-called "blue
chip" temporarily out of favor, at a depressed
price.
In many instances, the differences
between great rewards and huge losses are subtle.
However, before you can embark anew or jump back into
the game you must ask yourself several questions
wrapped into one.
They can be lonely questions because
only you can answer them. It involves not only how
much money you feel comfortable investing but it also
takes into account the level of risk you are
comfortable with.
First, does your financial condition
permit you to invest; second, can you assume the
current risk implicit in the markets; and third, is
the market a safe place for you to be. Let's take them
one at a time.
Your Financial Position
One point should be made clear at
the outset: you don't have to be wealthy to invest. In
the past, insiders have trumped the belief that stock
ownership is a rich man's game but with approximately
50% of american households currently in the market
that is no longer the case.
The goals of the small investor is
not of enlarging their fortune because clearly they
currently don't have one but to make available some
money, however small, for the purpose of growing it
over time. Regardless of your income level, investment
is possible if three conditions are met:
1. If you are relatively assured of
a steady income. Of course, these days nothing is set
in stone.
2. If you are meeting your current
household expenses and obligations.
3. If you have cash reserves with
which to meet unforeseen emergencies. You have to
decide how much but I would suggest enough to cover 3
months of living expenses.
Of course, these conditions are
simply safeguards due to the inescapable fact that
stock prices fluctuate and that your judgment of when
to buy, when to sell and how long to hold should never
be dictated by outside circumstances. Investment
should be undertaken only with funds you can honestly
and legitimately earmarked as discretionary.
A reserve also enables you to pick
and choose. Whether you have a few hundred or a few
thousand lying around should not automatically mean
that it's time to invest it. What's the hurry? As the
professionals say, "The market is always
there." If the trend isn't to your liking or
price's are over-valued a reserve allows you the
luxury of waiting for more favorable conditions.
Finally, a reserve permits
investment over a period of time rather than all at
once. Some "experts" feel you should back
what seems to be a good situation with all the
investment funds at your command. Others will warn
against greed and advise partial investment to spread
the risk.
This article is not the place to
discuss the merits of either philosophy. The point is
to give yourself the flexibility of moving whatever
way "your" judgment dictates.
Your Personal Situation Your age,
health, the number of dependents you support, the kind
of job you have, or the type of goals you have set for
yourself are just a few of the possible factors that
will weigh into your investment decisions.
Unfortunately, there is no rule, no prescription, no
secret formula to follow.
The story is told of two salesmen
who met at the airport. Their conversation went
something like this: "How's business?" asked
the first. "Oh, very good," said the second,
"and yours?" "Fine, fine," said
the first. "I got orders for a thousand gross
last week. I sell buttons." "Really,"
said the second. "I've had one order in the last
three years." "and you call that good?"
said the first. "Actually yes," said the
second, "I sell suspension bridges."
Like the salesmen, the investor must
have a clear notion of his goals and expectations and
they must realize what is normal and acceptable to
someone else might not be what is normal or acceptable
to them.
What Kind of Person You Are
Consideration of your investment
goals brings up the final point of personal evaluation
- You. Very simply because your goals are a reflection
of your temperament and personality.
You must go beyond your goals and
pin down the traits and characteristics they stem
from. Are your goals realistic? How do you regard
money? How do you handle it? Are you easy-come,
easy-go or do you count pennies? Are decisions
involving money difficult for you to make? Are you on
top of your budget or always running to keep up?
These are generalized questions and
there are no absolute answers. Speculators should stay
out of the market, but on the other hand, being a
tight-wad is no virtue either. An overly cautious or
conservative temperament may not be well-suited to
react to the ever changing market conditions and thus
miss out on opportunities to sell or buy.
The value in knowing thyself and how
you will likely respond in a variety of financial
situations is vital. Any personality type can count
profits but it requires a certain rigor, a certain
fortitude to face up to the adverse situations that
investing unveils. If you have a character flaw,
losing money will quickly expose it.
In a now famous pronouncement, the
elder Morgan stared at a questioner who wanted to know
what stock prices would do and he said, "They
will fluctuate." The statement is as pertinent
today as it was then. As a result, the question you
must ask becomes, "How will I respond when they
do?" If you "Know Thyself" you'll have
the answer.
Kevin Erickson is an entrepreneur and writer. For
other articles he has written visit: Forex Trading
System | Trading Stocks | Options Trading